In the summer of 1968, the trailblazing
Zap Comix #1 caused many minds to be blown in major cities across America. Somewhere around the end of that summer, the even-more-daring
Zap #2 hit the streets and many of those blown minds went into shock. Even some of the counterculture radicals who saw
Zap #2 were disgusted by S. Clay Wilson's depiction of one man cutting off the tip of another man's penis and eating it. Many were outraged by Robert Crumb's use of racist imagery to depict a sexually insatiable African junglewoman named Angelfood McSpade.
Criticism came fast and hard, and it came from all corners, with outcries from the left and the right that Zap had gone too far. Rather than feeling chastened, Crumb and Wilson decided to demonstrate just how far they could go. Crumb had already been toying with the idea of lampooning the bawdy little joke and cartoon digests that were sold to men on newstands and military bases. As
Snatch Comics publisher Don Donahure explained Crumb's inspiration; "They were just corny little cartoon magazines, pocket-sized. He started doing an imitation of one, only raunchier."
Wilson, the leading provocateur of the Zap Collective, quickly jumped on board. Crumb and Wilson produced
Snatch Comics #1 in just a few weeks and Don Donahue published it in the fall of '68, though he strategically omitted his Apex Novelties imprint and all copyright information in the book (as well as the two
Snatch books to follow).
At 5 by 7 inches,
Snatch #1 may have appeared innocuous, but it made up for its diminutive size with explosive content. Nearly every page oozed with depictions of cocks, cunts, boobs and asses of all ages engaging in deviant behavior. Where
Zap #1 and #2 were mostly fun-loving hippie comics with a few dashes of kinky behavior,
Snatch #1 was wall-to-wall twisted perversion. Crumb and Wilson easily achieved
Snatch's objective to shock to its audience, but also, perhaps unwittingly, unleashed one of the most influential comic books in history.
The first print run of the comic was nearly bought out by Moe's Books in Berkeley and the book store owner,
Moe Moskowitz, reported that he sold 350 copies of
Snatch #1 in three days. Unfortunately, he also sold a copy to a Berkeley police officer, who went to the local D.A.'s office and obtained an arrest warrant from a judge. Moskowitz was then arrested in his bookstore on the charge of selling "lewd and obscene material" and police seized several different "obscene" publications, including
Zap #2,
Horseshit Magazine, Ron Cobb's
Mah Fellow Americans, and gun-wielding feminist Valerie Solanas'
SCUM Manifesto.
Moskowitz soon got out on bail and went back to his store, where he commented, "They wanted to get me because of
Snatch magazine. But I sold out and they were disappointed when they couldn't find any copies. So they got me for
Horseshit." Other Berkeley bookstore owners, who were not targeted but also sold
Zap, rallied in support of Moskowitz and the charges were eventually dropped after the evidence went missing. But that didn't end the legal troubles for
Zap and
Snatch.
Snatch #2 came out in January of 1969 and added Victor Moscoso, Rick Griffin and Rory Hayes to its line-up of artists, though only Hayes made a significant contribution (Moscoso and Griffin had one page each). Hayes had already produced the first issue of
Bogeyman in the fall of '68 and Crumb and Donahue were impressed enough to encourage Hayes to contribute a few smut comics to
Snatch #2. With Hayes' stunted emotional maturity and limited perspective on the subject of sex, the comics he drew for
Snatch were permeated with images of naked bodies, severed body parts, exploding blood and other spurting body fluids. Right up
Snatch's alley. Of course, Hayes went on to produce the stunning
Cunt Comics later that year, which joined the growing canon of smut comics infiltrating mom-and-apple-pie America.
